60 Days of Something Meaningful

Explorations: Agile branding

This is a self-initiated project that we at Something Meaningful started to challenge and push our ideas and perspectives of branding. As a creative studio, we wanted to cleverly experiment with the idea of identity and visual representation, this by creating a new logo every single day, for 60 days. Each day, we would use a different material, medium or technique, to constantly exercise our minds and to think outside the box.

We were inspired by the concept of agile branding, which is the unfolding of a brand personality that is fluid, versatile, evolving, experiential and something that is much bigger and more sophisticated than just a standard logo. As we continue to learn and grow through experience and maturity, so does the identity and nature of Something Meaningful.