Cooler Lumpur Festival 2017: RE-Independence

In collaboration with: Cooler Lumpur Festival, Pop Digital KL
Services: Brand Design & Identity

The struggle for independence is a perpetual human pursuit. We are constantly striving towards greater self-determination - to say what we want to say, to be who we want to be, to live our lives the way we want to live. We want to be free.

But are we, really? We depend on our smartphones to tell us when's the next appointment, social media to keep us up-to-date on current affairs, and soon enough, our cars to drive themselves. So, if we cannot function without technology, does this mean we can never truly be independent? Or will these technologies allow us to in fact be independent in mind and spirit?

This year, The Cooler Lumpur Festival will re-examine just what it means to be independent; whether we are still able to decide what to control and how much of ourselves we want to allow to be controlled - as a person, as a people, and as a nation.